Mr Diamond Marketing
Mr Diamond Marketing

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Digital marketing is confusing. Mr Diamond Marketing has curated some of the best content to help small businesses and not for profits get the most out of their digital marketing efforts. 

Posts in Social Media
[Infographic] Do Social Media Ads lead to sales?

A recent survey of over 1,900 consumers in the united states that 16% of people had made a purchase based on a Facebook ad, compared to 4% for Instagram, 2% for Twitter and just 1% for Snapchat.

More interesting still is that 80% of consumers have never made a purchase based on those social media sites. Social Media ads can generate sales, but they are most effective for engagement.

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The secret weapon of small businesses - Targeted Mobile Marketing

Australia is home to 3.2 million small businesses. Most small businesses don’t have the resources to compete with established enterprises in the online space and are turning to mobile marketing to grow their businesses.

Of Australia’s 15 million Facebook users, 14 million of them engage with the platform primarily from their phones. Facebook has created a suite of new tools to help small businesses take advantage of this, and target them at the precise moment they are using their mobile phones. 

Alexandra Slone, Facebook’s head of marketing for Australia and New Zealand has these three tips for small businesses who are just getting started with Facebook marketing:

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