Mr Diamond Marketing
Mr Diamond Marketing

Blog

Digital marketing is confusing. Mr Diamond Marketing has curated some of the best content to help small businesses and not for profits get the most out of their digital marketing efforts. 

Posts in CRM
My favourite CRMs for Small Business.

There are thousands of different CRMs (Customer Relationship Management Platforms) out there. Selecting the right one for your business can be difficult. In this article, I’ve explained:

  1. What to consider when selecting a CRM

  2. Warning signs that you’ve selected the wrong CRM

  3. An overview of my three favourite CRMs and the business models that they’d suit.

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When to cull your email marketing list

How many email lists have you personally signed up for in the last week? The last month? The last six months?

If you’re anything like me, the answer is probably thousands. I have over 15,000 unread emails in my personal Gmail (and I’m proud of it).

The vast majority of these are emails whose subject lines failed to capture my attention, or from companies who I’m no longer interested in.

How much of the internet is like me in this regard? It's now considered best practice grow your email marketing list by either:

  • Hiding your best content behind a paywall
  • Agitating them enough to force them to sign up through pop-ups

How much of your email marketing list actually wanted to sign up compared to how many were pushed into doing so?

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Mailchimp's Marketing Automation Features Are Now Free!

Mailchimp's Marketing Automation features are now free! Marketing Automation helps businesses connect meaningfully with more customers, by letting them set up triggers to automatically send emails, or record details about a customer. 

Businesses who are considering using Mailchimps marketing automation should bear in mind that once they have sent a certain number of emails, then they will have to pay to send more. So while it is free, it is also going to be harder to stay on the free plan while using marketing automation. 

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