Mr Diamond Marketing
Mr Diamond Marketing


Digital marketing is confusing. Mr Diamond Marketing has curated some of the best content to help small businesses and not for profits get the most out of their digital marketing efforts. 

Posts tagged Customer Behaviour
Digital Marketing Training for BGKLLEN

BGKLLEN does great big things for young people in the Bayside, Glen Eira and Kingston areas.

Mr Diamond Marketing developed an in-depth digital marketing workshop that would:

  • Assist BGKLLEN to plan for future marketing initiatives, including setting SMART Goals, developing customer persona(s) and creating customer journey maps. 
  • Explore ideas to extend the reach of the video BGKLLEN are creating for the Structured Workplace Learning program. 
  • Help BGKLLEN to strengthen partnerships with other organisations and reach more people withtheir content. 
  • Make any efforts to reach out with, and engage customers across digital channels more effective. 

There was a lot of content to cover. To make it easier for staff on the day I also created a 60 page digital marketing workbook for each team member, which they got to keep at the end of the workshop. Find out more about the workshop here. 

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Buyer Personas

A buyer (or customer) persona is a way of gaining an in-depth knowledge of your target market(s). Many businesses mistakenly believe that knowing who their target markets are is equivalent to knowing their target markets. This is not the case!

Download our the free, printable customer persona template today, and get to know your customers better. 


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