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[Infographic] Do Social Media Ads lead to sales?

A recent survey of over 1,900 consumers in the united states that 16% of people had made a purchase based on a Facebook ad, compared to 4% for Instagram, 2% for Twitter and just 1% for Snapchat.

More interesting still is that 80% of consumers have never made a purchase based on those social media sites. Social Media ads can generate sales, but they are most effective for engagement.

Source: Civic Science 2017, Tech Crunch 2017, Social Media Examiner 2016

Source: Civic Science 2017, Tech Crunch 2017, Social Media Examiner 2016