Five Common Mistakes People Make When Building Their Own Websites
These days, a lot of small businesses do not require a web developer. Here are five common traps to avoid when building your own website.
1.) Not Optimising For Mobile
This is an instant business killer. These days, over 50% of search engine traffic comes from mobile devices. More importantly, when people are searching on a mobile phone, they are more likely to be:
- Close to a business location
- Close to making a purchase
- Actually in-store looking at the product
Any business with a website needs a mobile optimised version of that website. You can test if your website is mobile friendly by going to Google's mobile friendliness test. You shouldn't let the testing stop there though.
Always have a friend or family member (as many people as you can) have a look over your website. They will sometimes spot things that Google's test's wont.
2.) Too Much Information
What is the one action that you want visitors to take when the arrive at your website?
That should be front and centre. Too many websites have multiple calls to actions, complicated menu systems or confusing layouts.
For a well designed website, you need to remember to keep it simple. Have one strong call to action and make it impossible to miss.
3.) Stock Overkill
Stock websites are a great way to find imagery to match your content. I use websites like pexels to find free stock photos that I can use. But I do so sparingly, and to emphasise points.
The best way to make your organisation look like a large faceless corporation is to use an image of the most racially diverse, well dressed and attractive office with a great dental plan that you can find.
4.) Stock Copy
It was a dark and stormy night.
Once upon a time.
Your One Stop Content Marketing Shop
All of these phrases have one thing in common, and that is that they are generic and therefore boring. It is tempting to draw upon cliche's when advertising your business, but it's a trap that needs to be avoided at all costs.
People want to read about what makes your business different, not what makes your business fit in.
Good marketing is all about having a clearly defined target market, and tailoring all content so that it is relevant to them.
This means that not everyone will be interested in your business. However, if you are so generic that you try and appeal to everyone, no-one will be interested in your business.
5.) Set and forget
Websites are a great way to make an impression with a new audience. Through social media and email marketing, they can be a great way to reach out to an audience that is already familiar with you.
Unfortunately however, websites are not 'Set and forget'. You can never finish a website. Your website needs to be constantly updated to be on top of the latest trends and technology.
Furthermore, one of the main reasons for having a website is to get people to visit it. To do this, you need a constant stream of content. Ideally, you should be writing a blog article every day!
Blogging shouldn't just be about getting traffic to your webpage however, it is also a great way to build credibility with an audience and be seen as an expert in an area that you are passionate about.