When to cull your email marketing list

How many email lists have you personally signed up for in the last week? The last month? The last six months?

If you’re anything like me, the answer is probably thousands. I have over 15,000 unread emails in my personal Gmail (and I’m proud of it).

The vast majority of these are emails whose subject lines failed to capture my attention, or from companies who I’m no longer interested in.

How much of the internet is like me in this regard? It's now considered best practice grow your email marketing list by either:

  • Hiding your best content behind a paywall
  • Agitating them enough to force them to sign up through pop-ups

How much of your email marketing list actually wanted to sign up compared to how many were pushed into doing so?

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[Infographic] Do Social Media Ads lead to sales?

A recent survey of over 1,900 consumers in the united states that 16% of people had made a purchase based on a Facebook ad, compared to 4% for Instagram, 2% for Twitter and just 1% for Snapchat.

More interesting still is that 80% of consumers have never made a purchase based on those social media sites. Social Media ads can generate sales, but they are most effective for engagement.

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Online Ads - Offline Purchases

Google receives about one sixth of all advertising revenue worldwide. Most of this is through online advertising and services like AdWords. 

Although online shopping is rapidly growing, traditional brick and mortar sales still account for over 90% of purchases. There is a strong need to be able to proove the link between online advertising and offline sales, and google might have figured out how to do this. 

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Email Marketing - How do you measure up?

Have you ever wondered how your email marketing campaigns perform compared to other companies? 

Most organisations compare their emails to emails that they have sent in the past. This tells them if open, click, bounce and unsubscribe rates have gone up or down over time, but doesn't really help to benchmark performace. 

IBM's "2016 Email Marketing Metrics Benchmarking Study" is a great place to find out how various EDMs perform around the world, and across different industries. 

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How to get publicity.

Press and publicity is the act of reaching out to local news, the media and influential bloggers. Larger organisations get press and publicity through a publicist, however small businesses can be successful by following the following three tips. 

  1. Establish Relationships
  2. Write a press release
  3. Send it
  4. Follow up
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Digital Marketing Training for BGKLLEN

BGKLLEN does great big things for young people in the Bayside, Glen Eira and Kingston areas.

Mr Diamond Marketing developed an in-depth digital marketing workshop that would:

  • Assist BGKLLEN to plan for future marketing initiatives, including setting SMART Goals, developing customer persona(s) and creating customer journey maps. 
  • Explore ideas to extend the reach of the video BGKLLEN are creating for the Structured Workplace Learning program. 
  • Help BGKLLEN to strengthen partnerships with other organisations and reach more people withtheir content. 
  • Make any efforts to reach out with, and engage customers across digital channels more effective. 

There was a lot of content to cover. To make it easier for staff on the day I also created a 60 page digital marketing workbook for each team member, which they got to keep at the end of the workshop. Find out more about the workshop here. 

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Mailchimp's Marketing Automation Features Are Now Free!

Mailchimp's Marketing Automation features are now free! Marketing Automation helps businesses connect meaningfully with more customers, by letting them set up triggers to automatically send emails, or record details about a customer. 

Businesses who are considering using Mailchimps marketing automation should bear in mind that once they have sent a certain number of emails, then they will have to pay to send more. So while it is free, it is also going to be harder to stay on the free plan while using marketing automation. 

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