My favourite CRMs for Small Business.
It's been over a year since I've written a blog post...
There are thousands of different CRMs (Customer Relationship Management Platforms) out there. Selecting the right one for your business can be difficult. In this article, I’ve explained:
What to consider when selecting a CRM
Warning signs that you’ve selected the wrong CRM
An overview of my three favourite CRMs and the business models that they’d suit.
When to cull your email marketing list
We’ve all seen it happen. Someone gets really excited about blogging, and then gradually the content just stops. We all know blogging is great for SEO, so what happens when you aren’t doing it?
As someone who hasn’t written a blog post for over a year, I feel like I can provide a unique insight into this.
Understanding the 'micro-moment'
How many email lists have you personally signed up for in the last week? The last month? The last six months?
If you’re anything like me, the answer is probably thousands. I have over 15,000 unread emails in my personal Gmail (and I’m proud of it).
The vast majority of these are emails whose subject lines failed to capture my attention, or from companies who I’m no longer interested in.
How much of the internet is like me in this regard? It's now considered best practice grow your email marketing list by either:
- Hiding your best content behind a paywall
- Agitating them enough to force them to sign up through pop-ups
How much of your email marketing list actually wanted to sign up compared to how many were pushed into doing so?
[Infographic] Do Social Media Ads lead to sales?
Nowadays, 3 in 4 smartphone owners turn to search to address their immediate needs (Google 2017). Mobile searches have grown by over 80% since 2015 and nearly 1/3 of mobile searches related to location (Google 2017).
What does this mean for businesses?
Put your company in the spotlight with video marketing
A recent survey of over 1,900 consumers in the united states that 16% of people had made a purchase based on a Facebook ad, compared to 4% for Instagram, 2% for Twitter and just 1% for Snapchat.
More interesting still is that 80% of consumers have never made a purchase based on those social media sites. Social Media ads can generate sales, but they are most effective for engagement.
The secret weapon of small businesses - Targeted Mobile Marketing
Not sure if video marketing is the right direction for your company to take? We've put together a comprehensive guide to why you should be including video as a part of your marketing strategy, and the types of videos you could consider filming.
Online Ads - Offline Purchases
Australia is home to 3.2 million small businesses. Most small businesses don’t have the resources to compete with established enterprises in the online space and are turning to mobile marketing to grow their businesses.
Of Australia’s 15 million Facebook users, 14 million of them engage with the platform primarily from their phones. Facebook has created a suite of new tools to help small businesses take advantage of this, and target them at the precise moment they are using their mobile phones.
Alexandra Slone, Facebook’s head of marketing for Australia and New Zealand has these three tips for small businesses who are just getting started with Facebook marketing:
Email Marketing - How do you measure up?
Google receives about one sixth of all advertising revenue worldwide. Most of this is through online advertising and services like AdWords.
Although online shopping is rapidly growing, traditional brick and mortar sales still account for over 90% of purchases. There is a strong need to be able to proove the link between online advertising and offline sales, and google might have figured out how to do this.
How to get publicity.
Have you ever wondered how your email marketing campaigns perform compared to other companies?
Most organisations compare their emails to emails that they have sent in the past. This tells them if open, click, bounce and unsubscribe rates have gone up or down over time, but doesn't really help to benchmark performace.
IBM's "2016 Email Marketing Metrics Benchmarking Study" is a great place to find out how various EDMs perform around the world, and across different industries.
Digital Marketing Training for BGKLLEN
Press and publicity is the act of reaching out to local news, the media and influential bloggers. Larger organisations get press and publicity through a publicist, however small businesses can be successful by following the following three tips.
- Establish Relationships
- Write a press release
- Send it
- Follow up
How to go viral.
BGKLLEN does great big things for young people in the Bayside, Glen Eira and Kingston areas.
Mr Diamond Marketing developed an in-depth digital marketing workshop that would:
- Assist BGKLLEN to plan for future marketing initiatives, including setting SMART Goals, developing customer persona(s) and creating customer journey maps.
- Explore ideas to extend the reach of the video BGKLLEN are creating for the Structured Workplace Learning program.
- Help BGKLLEN to strengthen partnerships with other organisations and reach more people withtheir content.
- Make any efforts to reach out with, and engage customers across digital channels more effective.
There was a lot of content to cover. To make it easier for staff on the day I also created a 60 page digital marketing workbook for each team member, which they got to keep at the end of the workshop. Find out more about the workshop here.
The term 'going viral' has a mystical quality to it. The term refers to content being shared by those outside both our immediate and extended networks. In other words, viral content is content that is shared by strangers.
There are six key elements of going viral.
How do you get your message noticed? We are exposed to over 5000 messages per day, so anything that you put out there needs to be unique in order to be noticed.
Setting Smart Goals
A buyer (or customer) persona is a way of gaining an in-depth knowledge of your target market(s). Many businesses mistakenly believe that knowing who their target markets are is equivalent to knowing their target markets. This is not the case!
Download our the free, printable customer persona template today, and get to know your customers better.
The importance of setting goals
Goal Setting - Part II
This article focuses on the importance of setting SMART goals, and how to measure them. View Part I here
Mailchimp's Marketing Automation Features Are Now Free!
This is part one of a two part series on setting goals. Part two can be found here.
Goal-setting is an important step that many organisations overlook. This article lists the three most important reasons why companies must set goals in advance.
[Must Read] The Law of Shitty Clickthroughs
Mailchimp's Marketing Automation features are now free! Marketing Automation helps businesses connect meaningfully with more customers, by letting them set up triggers to automatically send emails, or record details about a customer.
Businesses who are considering using Mailchimps marketing automation should bear in mind that once they have sent a certain number of emails, then they will have to pay to send more. So while it is free, it is also going to be harder to stay on the free plan while using marketing automation.
What CMS should you be using?
In 1994, the first ever Banner Ad got a CTR of 78%, now it is just 0.08%. The Law of Shitty Clickthroughs explains why spamming one marketing or advertising channel will result in a declining ROI. It is a must read for any marketer.
Working with freelancers: How to find talent online
There are four things that you need to consider when choosing a CMS including:
- Resources - Time and Money
- Customisation - Do you need complicated features like forums or an online store?
- Content - What is going to be on your site, and how frequently will it be updated?
- Security - What would happen if your site went down?
Australia's high wage costs force many small business owners to hire online. This can be a great cost saving measure, but is often risky. Here are some simple steps that you can take to help find the right talent online.